Who We Are


There’s no better feeling than to find your calling in life and to be able to share it with others. This is why we are so passionate about helping other organizations unleash their souls and discover ways to connect every employee’s and customer’s purpose to a larger common cause.

Culture of Good provides culture consulting services for businesses and their leaders having a deep-seated desire to do more good in their workplace and world. Our services include:

  • Culture Consulting
  • Digital Platform
  • Video Training
  • Keynote / Workshops

What began as a remote culture building movement at TCC in 2013, with 3,000 employees and 800 wireless retail locations spread across the United States, to do good by including employees and customers, has grown into its own consulting company to teach others to build their own Culture of Good virtually.

Seven years and millions of donated items, volunteer hours and dollars later, our decentralized employees are bringing their souls to work every single day. They make an impact beyond the four walls of our stores. They do more than serve our customers. They want to serve the communities in which we conduct business. Together, we are impacting our business and communities in remarkable ways. And, we realized that we can help businesses build their culture by doing good.

Now we want to help your organization engage the hearts of your employees, customers, and community to be passionate about making the changes they wish to see in the world.


We are comprised of a team of culture amplifiers, strategic thinkers, and innovative culture solution specialists; culture is our native language. Because we know that a great company culture is necessary in order to compete in today’s marketplace.



Scott Moorehead is the Co-founder of Culture of Good, Inc. and CEO of Round Room, TCC, and Redux.

Scott is a recognized thought leader and subject matter expert in what it takes to create and develop purposeful for-profit organizations that abide by the philosophy of doing well by doing good.

Under Scott’s direction as CEO, TCC has grown from annual revenues of $135 Million to over $1 Billion. TCC was named to the Inc. 500/5000 list of the nation’s fastest growing private companies for four consecutive years. TCC has maintained a position in the rankings of the Hire Power Awards from Inc. Magazine as one of the country’s top job creators. On top of this, Scott has been named to several different 40 under 40 notable executive lists, including the Indianapolis Business Journal and Dealerscope Consumer Electronics Executives.

Scott’s involvement inside the philanthropic world revolves around several organizations. He co-founded The Moorehead Family Foundation, which to date has given away nearly $2 Million. He also founded Culture of Good, Inc. as the first certified Benefit Corporation (B-Corp) in the State of Indiana.



As the former director of customer and employee relations at TCC, the largest Verizon Authorized Retailer in the nation, Ryan McCarty is no stranger to empowering employees through a powerful cultural movement.

Under Ryan’s guidance through TCC’s “Culture of Good,” which enables others to do good in their communities for the value of the investment rather than the return on investment, TCC donated $1 million to Riley Hospital for Children; provided 250,000 backpacks full of school supplies to children; gave away supply packs to 5,000 teachers; and contributed $100,000 in grants to organizations focused on improving the environment.

Ryan created Culture of Good, Inc. to inspire other businesses to create truly altruistic programs that make the world a better place.

Ryan believes in order for a company’s Culture of Good to be successful and meaningful, giving back must be engrained in the foundation of its core values. Through Culture of Good, Inc. Ryan helps other organizations engage the hearts of their employees and empower them to make the changes they wish to see in their communities.


George Rogers

Strategic Partner/Implementer

George’s courageous, compassionate spirit inspired him to lead in non-profit organizations serving local communities for over 20 years. His successful transition to a for-profit business was met with 200% growth in his company in under three years.

In business, he quickly made an impact by creating and implementing a “Changeformation Mindset” into the workplace, which created a culture that allowed his team to bring their soul to work. As a strategic partner with Culture of Good, George has found a passion for helping business leaders cultivate a culture that allows their team to drive positive results in their workplace and world.



Aaron brings a strong and accomplished background in the fields of strategy and growth to the Culture of Good Team. He is recognized globally as a Business Executive Coach and Master Practitioner in the Scaling Up, Gravitas, and ExO communities. Aaron sits on multiple committees to help local nonprofit companies strategize for growth and trajectory. He has helped develop and organize fundraisers, and bring awareness to further causes from domestic violence, to education in poverty-stricken areas, as well as to cancer research. His depth and breadth of experience will be beneficial in helping to guide any organization into a Culture of Good community. Aaron fully believes in not waiting for the opportunity to be stumbled upon, but to create it.



Sharon is the executive administrative assistant for CEO, Scott Moorehead, of Round Room, LLC in Carmel, Indiana. She has been in this role for 12 years. Prior to this position, she was a paralegal at a law firm in Fort Wayne, Indiana, for 10 years.
Sharon has an associate degree in both legal assistant and administrative assistant from Vincennes University, Indiana. She has also obtained her Certificate in Business Management from Indiana University, Indiana.

Sharon is married to her husband, Charles. They have two amazing sons, Conner and Caleb.

Sharon is on the Grant Committee of the philanthropic arm of TCC, called TCC Gives. She also has a heart of giving and helping others. She looks forward to doing what she can to help build other company’s Culture of Good!



Chris’s specialty is working behind the scenes to ensure the train stays on the track. He’s currently the Chief of Staff at TCC/Round Room working closely with Scott Moorehead and the executive team to identify the highest impact opportunities to the business and works with many different areas to execute on those opportunities. Chris has a passion for creating better environments and paths for youth that have been dealt a challenging hand. He has been on multiple work trips to poverty stricken areas of the world to improve conditions at schools as well as worked with organizations in Indianapolis that share this same goal. His organizational and analytical skill set, as well as his attention to detail, will be a welcome addition to the team.

Talk To Us Today!

At Culture of Good, you’ll find a level of expertise that blows the competition away. 

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