The One Reason I’m Consistently Told Culture Of Good Will Fail (And Why I Believe It)

Rarely do you have a Co-Founder of a company that has invested seven years of their life building a business admit that maybe all the naysayers are right – Culture of Good is bound to fail…at least in some companies. 

 I’m fortunate to spend a lot of my time traveling to keynote speeches to audiences, including employees, customers, clients, member, and paid attendees. I always share how Culture of Good can inspire employees and customers in their company, ignite positive change in their community, and impact the bottom line of their business. Without fail, someone from the audience questions whether Culture of Good has any chance in their organization.

 “Why do you hesitate to believe it will work for your company?” (I ask this already knowing their answer, but for the sake of the audience I entertain it.)

 Their answer, “Truthfully, our leadership doesn’t care about anything but profits. What advice do you have for someone who wants to work in a company with a Culture of Good, but knows leadership won’t support it?”

 My answer, “Find somewhere else to work!” and after some laughter from the audience I usually advise them not to leave, but to be the spark that can ignite passion in others, including their leaders. Anyone can do this by doing the following:

 1.    Order my book, Build A Culture of Good, for free. Just pay for shipping!

2.    Use the questions at the end of each chapter for group discussion with your team.

3.    Begin to volunteer in your local community and invite your team to join you.

4.    Capture testimonials from your team on the impact your efforts are having and share with leadership.

5.    Be open to starting small and scale the good you are building:  From you to your team, from your team to other groups, then on to the entire organization.

 The reality is, not having buy-in from leadership is a huge impediment to overcome, but what’s even worse is when those who do care give up because they lack the support they feel they need. Support will come but building a Culture of Good takes time and will only succeed if people care enough to keep trying. 


If you care about enhancing the lives of your peers and customers, try.

If you care about the success of the business you work for, try.

If you care about having a positive impact on your community, try.

 Even though all of us want to know that our contribution to work and life has meaning; we may need permission to care enough to do what our heart is calling us to do. So, I give you that permission to do so. Our workplaces and world are counting on us!

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