Where Culture Meets Cause

What We’re About

Culture of Good was born from a simple but bold idea: what if people didn’t have to check their soul at the door to do meaningful work? What if businesses could grow their bottom line while also doing good in the world—on purpose?

We’ve seen what happens when people are given permission to care. Engagement goes up. Turnover goes down. Teams come alive. And the business thrives as a result. Culture of Good exists to help organizations build that kind of culture—one where purpose fuels performance.

Our Why

Most companies want a great culture, but many struggle to connect their values with day-to-day actions. That’s where we come in.

We help businesses align their people, performance, and purpose—so employees feel connected, leaders lead with clarity, and companies use their success to create meaningful community impact.

A strong culture isn’t just a vibe—it’s a business advantage. We’re here to guide organizations that want to lead with soul, grow with intention, and do good along the way.

The 5 Promises of a Culture of Good

The Culture of Good is built on five core promises—practical commitments that create a culture worth being a part of.

  1. Care about the people around us and the world

  2. Connect with others in meaningful ways

  3. Inspire others to join us in doing good

  4. Drive the business to greater success so we can do more good

  5. Be Authentic in our words and actions

When these promises are lived out across a company, culture becomes more than a buzzword—it becomes a shared experience.

Meet the Co-Founders

Ryan McCarty

Scott Moorehead